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Number of New RIAs Continues to Rise: What’s Driving the Growth?

The number of Registered Investment Advisors (RIAs) in the United States has been steadily increasing—and this trend shows no signs of slowing down. According to recent data from the Investment Adviser Association (IAA) and National Regulatory Services (NRS), the RIA sector has seen consistent year-over-year growth, with over 15,000 SEC-registered firms now serving millions of clients nationwide.

Why the RIA Model is Gaining Momentum

Several key factors are contributing to the rise in newly formed RIAs:

1. Desire for Independence

Many financial professionals are leaving traditional wirehouses and broker-dealer models in favor of starting their own RIA firms. Independence gives them the freedom to offer personalized, fee-based advice without being tied to proprietary products or sales quotas.

2. Shifting Client Expectations

Today’s investors demand transparency, fiduciary responsibility, and tailored financial solutions. The RIA model aligns closely with these expectations, emphasizing client-first, holistic planning over commission-based sales.

3. Technological Advancements

Modern technology and turnkey asset management platforms (TAMPs) have lowered the barriers to entry for advisors looking to launch their own practices. From portfolio management tools to compliance automation, tech enables smaller RIAs to scale efficiently.

4. Generational Wealth Transfer

With trillions of dollars expected to change hands over the next two decades, RIAs are well-positioned to capture and serve this influx of high-net-worth and multi-generational clients seeking fiduciary financial planning.

5. Regulatory Shifts and Clarity

Regulatory changes—such as the SEC’s Regulation Best Interest and heightened consumer awareness around fiduciary standards—have driven more advisors to adopt the RIA structure to meet higher compliance and ethical expectations.

Opportunities and Challenges Ahead

While the growth in the number of RIAs presents exciting opportunities, it also creates a competitive environment. New entrants must differentiate themselves through:

  • Niche services (e.g., tax-focused planning, ESG investing, retirement strategies)

  • Clear value propositions

  • Strategic marketing and client education

  • Efficient operations and compliance management

RIAs that combine trusted advice with modern service delivery stand to thrive in this evolving financial landscape.

As the RIA ecosystem continues to expand, clients benefit from more choice, more transparency, and more personalized service—a win-win for the future of financial advising.

Final Thoughts

The rise in new Registered Investment Advisors signals a broader shift toward fiduciary, client-focused financial planning. For advisors contemplating independence, now may be the ideal time to explore the RIA model.

As the RIA ecosystem continues to expand, clients benefit from more choice, more transparency, and more personalized service—a win-win for the future of financial advising.